Apple is enhancing its Mac lineup with a new generation of M4 chips.

In efforts to increase computer sales, Apple is planning a major overhaul for its entire Mac series with new in-house processors tailored for artificial intelligence (AI) capabilities, as reported by Bloomberg.

The tech giant is developing a new series of in-house M4 processors, which will be available in three main types. These chips aim to boost computer sales through upgraded Mac models.

Despite achieving a sales peak in 2022, Mac sales fell by 27% in the last fiscal year. Even the introduction of the M3 chip last October did not deliver substantial performance gains over the previous M2 chip.

Inside sources now indicate that Apple plans to begin launching these updated computers towards the end of this year and continue into early next year. The refreshed lineup will feature iMacs, MacBook Pros, and Mac minis, all outfitted with the M4 chips.

The new Mac models, expected to launch later this year and into the next, will showcase the M4 capabilities. The updated range will include new iMacs, a redesigned 14-inch MacBook Pro, enhanced 14-inch and 16-inch MacBook Pros, and Mac minis, all powered by the new chips.

This announcement led to a 4.3% increase in Apple shares in New York recently. It appears that this update is part of a larger strategy to continue introducing M4 Macs, including future enhancements to the MacBook Air and Mac Studio.

The M4 chip family will include an entry-level version named Donan, more powerful versions called Brava, and a high-end processor dubbed Hidra. These chips will be utilized across various Mac models, with the top-tier Mac Pro receiving the new Hidra chip.

In addition, Apple is considering increasing the memory support for its high-end Mac desktops up to half a terabyte, a significant jump from the current 192 gigabytes.

For Mac Pro enthusiasts, the new Hidra chip promises enhanced performance, with potential upgrades allowing up to half a terabyte of memory. However, the current focus is on integrating AI enhancements throughout the product range.

It’s important to note that these details are based on rumors, and Apple’s plans could change. Nonetheless, if things go as scheduled, we can expect a new series of enhanced Macs to arrive later this year.

FAQ:

What is the M4 chip?

The M4 chip is Apple’s latest generation of in-house processors, designed to enhance AI capabilities and performance across its Mac product range.

When will the new Macs with M4 chips be released?

Apple plans to start releasing the updated Mac models late this year and continue into early next year.

What Mac models will include the new M4 chips?

The new lineup will feature iMacs, MacBook Pros, and Mac minis equipped with M4 chips.

What are the types of M4 chips?

The M4 chips will come in three varieties: Donan (entry-level), Brava (more powerful), and Hidra (top-end).

What improvements will the M4 chips bring?

The M4 chips are expected to significantly enhance performance and AI capabilities compared to the previous generations.

How will the M4 chips impact Mac Pro models?

The highest-end Mac Pro models will receive the new Hidra chip, with potential memory support upgrades up to half a terabyte.

Are these changes confirmed by Apple?

Currently, these updates are based on rumors, and Apple may adjust its plans accordingly.